The idea of writing this article reminded me of a middle school homework assignment… “Class, by tomorrow, please compare and contrast two hotel-condo developments in your city.” Well, the two I have choosen are the two most noted and most likely to succeed projects in Chicago. Trump International Hotel and Tower at 401 N Wabash and The Elysian at 11 E Walton. All other new constrcution hotel-condos in the city have either stalled or have been cancelled. If the concept proves successful in Chicago, these will be the frontrunners. I visited both developments with a prospective investor over the weekend. What I thought were two directly competitive properties couldn’t have been more different.
I will start with the Elysian, which is still under construction and is scheduled to open for business in June 2009. The Elysian is designed by Lucien Lagrange and looks very similar to the Park Tower hotel with the mansard roofline and a very classical, European feel including a cobblestone courtyard. The Elysian will have 188 hotel-condo suites comprising floors 7-26 of the 60 story building. The Trump International Hotel and Tower designed by Adrian Smith, dwarfs the Elysian by adding another 32 stories of sleek glass and concrete for a grand total of 92 sparkling stories. Trump International Hotel and Tower, I learned on the tour, is the tallest concrete building in the world. Floors 16-28 are comprised of 339 hotel-condo rooms, so Trump has built almost twice as many hotel suites as the Elysian. Both developments are currently 70% sold on the hotel-condo side and 75% sold on the residence side. Both downtown locations are excellent, but I really prefer the Trump location on the Chicago River with close access to the Lake. The city and lake views from Trump are spectacular! The Elysian is not yet open and isn’t providing tours of the actual building… all you can see are the model units and scale models at the sales center, so it is difficult to comment on the actual views.
Pricing is very intersting… in the area where these developments are located, they are priced 3-4 times higher per sq foot than resale condos. Starting developer prices for remaining units are $510K at the Elysian and $1.05M at Trump. However, there are resale units at Trump for a significant discount. (I would be happy to email a list of available resales) Since Elysian hasn’t closed on any units yet, there are no resales available. Two things commanding the $850 sq ft price at Elysian and $1300 sq ft price at Trump is 1) exclusivity and 2) potential to generate revenue when you are not staying in the unit. The revenue possibility is what attracts investors to these properties, but the rental agreements are structured very differently. At the Elysian, there are three different rental structures depending on the number of days for owner occupancy throughout the year. Option A) 14 owner nights = 42% revenue share, B) 35 owner nights = 36% revenue share, C) 90 owner nights = 18% revenue share. The monthly assessment and maid service are both paid by the Elysian, but there is a 4-5% fee collected for the FF&E (furniture, fixtures and equipment) Reserve. Trump differs with no limitations on owner nights, but charges an assessment, a fixed hotel management cost and a nightly per use charge of $62.
Both claim their main competitors are the Four Seasons and The Penninsula, but do not compete with each other. Based on my perceptions, Trump appeals to upscale business travellers with it’s ammenities and character. You could easily conduct business here or enjoy a great vacation. The Elysian, on the other hand, appeals to upscale leisure travellers looking for privacy and elegant seclusion, but still want the excitement of Chicago’s bustling downtown. Both developments are outstanding and will be landmark buildings in Chicago, but they definitely cater to very different styles.
I put together a detailed spreadsheet, so my client could perform ‘what-if’ scenarios based on purchase price and occupancy rates for the different rental programs. I would be happy to discuss either property with potential buyers. Please visit BuyTheLoop.com for my contact information.
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